Quote Systems · Lead Capture · Workflow Tools

Quote, lead-capture, and workflow systems for home-service businesses.

Wilde Digital builds the customer-facing path from first visit to quote request, plus the internal tools that help your team qualify, route, follow up, and see what needs attention.

Currently accepting new projects.

Based in Hamilton, Ontario, Wilde Digital by Zack Wilde is a one-person studio working remotely with quote-driven home-service businesses across Canada and the United States. Broader custom web and software projects are still considered, including white-label builds for agencies. Prefer to start smaller? Get a free website & lead-path review →

Guided Quote Requests Lead-Capture Websites Customer Intake Lead Routing Automated Follow-Up Internal Workflow Tools Operational Reporting
Sound familiar?

A quote can break down before anyone prices the job

For a home-service business, the bottleneck is often the path between a visitor, a useful quote request, a prompt response, and the next internal handoff. The goal is to repair that path with the smallest useful system.

01 · Services

One commercial path, supported by three connected systems

The website earns trust, the quote flow gathers useful job details, and the internal workflow helps the team move each inquiry forward. Each page below owns a different buyer need.

Primary offer

Quote & Estimate Systems

  • Guided job and property questions
  • Photo and scope collection
  • Instant acknowledgement
  • Owner alerts and lead routing
  • A simple quote-status workflow
Explore quote systems → See the Lead Engine evidence →
Customer-facing system

Lead-Capture Websites

  • Clear service and area coverage
  • Trust and before-and-after evidence
  • Mobile call and quote paths
  • Conversion-focused page structure
  • Search and structured-data foundations
Lead-capture websites → Existing-site conversion repair → See the home-service implementation →
Operational system

Workflow & Internal Tools

  • Structured customer intake
  • Lead, quote, and follow-up queues
  • Admin panels and dashboards
  • Referral and commission tracking
  • Automation where it removes real manual work
Workflow and internal tools → Supporting automation → See an operational system →
02 · Selected Work

Working systems, labelled by what the evidence proves

Luxury Solutions shows a real home-service website and quote path. Opportunity Scanner, Referral Tracker, and the Lead Engine demonstrate the analysis, routing, and operational engineering behind the offer. Commercial outcomes are only stated when measured and approved.

View all projects

Internal tools & business software Secure untrusted-input handling Tested — Vitest & Playwright 1 person, end to end
Opportunity Scanner sample report showing a 72 out of 100 opportunity score, six audit categories, and prioritized website findings
Internal Tool

Opportunity Scanner

A website-audit engine that scans a prospect's site and runs 43 deterministic rules across six categories — conversion, SEO, performance, mobile, trust, accessibility — into a weighted, prioritized, client-ready report. AI only rephrases verified findings.

Next.js · SSRF-safe fetch · 216 Vitest tests

Read the case study →
Referral Tracker sample admin dashboard showing partner, referral-code, lead, stage, and commission data
Business Software

Referral Tracker

A referral & commission system: partners share a coded link, every lead is attributed and tracked from lead to commission, with a tested read-only partner portal isolated by server-side query projection.

Prisma / Postgres · JWT auth & roles · Server Actions

Read the case study →
More recent work
Daily 60 mobile onboarding screen: '60 Minutes Changes Everything' with a goal-and-timer illustration
Mobile App

Daily 60

A goal-planning mobile app that turns one personal goal into a structured seven-step plan and a single focused daily action — with AI-generated plans, streaks, and reflections.

React Native · AI integration · Node API

Read the case study →
FinTrack dashboard: revenue, expenses, net profit and margin stat cards with monthly trend chart and expense category donut
Dashboard

FinTrack — Finance Dashboard

A business finance dashboard covering cash flow, budgets, a weekly review workflow, and tax prep — so owners see where money actually goes and decide with numbers, not gut feel.

React 18 · Data visualization · CSV import

Read the case study →
Kakebo storefront homepage: 'Bring the battle home' hero, shop-by-franchise grid, and new arrivals
Ecommerce

Kakebo Shop

A live Shopify store for anime and tokusatsu collectibles — a growing Shopify catalog organized into franchise-based collections, with weekly drops and a full ecommerce SEO pass.

Shopify · Ecommerce SEO · Catalog automation

Read the case study →
Luxury Solutions homepage: premium window cleaning and exterior services hero with Get Free Quote and Call Now buttons
Lead Generation

Luxury Solutions

A lead-generation site for an exterior cleaning company: quote workflows, transparent pricing, and prerendered service landing pages built to rank in search.

Quote workflows · SEO landing pages · Static prerendering

Read the case study →
03 · Process

Requirements first. Build fast. Support after.

A controlled, four-stage path from first conversation to launch — so you always know the scope, the cost, and what happens next. Click any step to see what you get out of it.

What you get

AI-assisted development helps me build faster and keep costs lower — but it is a tool, not the product. Planning, testing, quality, and final implementation are mine to own and stand behind on every project. See the full delivery process →

04 · Pricing

Start with an audit or scope the system you need

All prices in CAD. Begin with a $299 AI Visibility & Lead-Path Audit or scope the website, lead system, or custom internal tool you need.

Every project is fixed-scope or quoted by scope before work starts.

See full pricing details

AI Visibility & Lead-Path Audit

$299 CAD flatcredited toward a qualifying project

A structured audit powered by the Opportunity Scanner, covering conversion, SEO, AI visibility, performance, mobile, trust, and accessibility in a client-ready report.

Outcome: See what is leaking, what matters most, and what to fix first.

What fits this package
Includes
  • Six-area website assessment
  • Prioritized findings
  • Client-ready report
  • Recommended next steps
Best for

Service businesses that want evidence before deciding what to repair, redesign, or automate.

Does not include

Implementation, guaranteed rankings, traffic, or lead-volume outcomes.

Start with an Audit

Website Lead Repair

$950–$1,250 CAD fixedfixed-scope, ~2 weeks

Conversion teardown, rewritten key pages, mobile CTAs, a guided quote/request form, instant confirmation, and lead routing.

Outcome: Repair the pages and contact path that are losing inquiries.

What fits this package
Includes
  • Conversion teardown
  • Rewritten key pages
  • Mobile calls to action
  • Guided quote/request form
  • Instant confirmation
  • Lead routing
Best for

Businesses with an existing site that gets visitors but does not turn enough of them into inquiries.

Does not include

Rebrand, logo, ad management, CRM migration, or lead-volume guarantees.

Plan a Website Lead Repair

Business Systems Build

From $1,800 CAD, scopedquoted by scope

Custom admin panels, first-party referral and commission tracking, reporting dashboards, lead workflows, and automation built to order around how your team works.

Outcome: Replace scattered manual steps with a focused first-party system your business controls.

What fits this package
Includes
  • Requirements and workflow mapping
  • Focused first version
  • Admin or reporting interface
  • Testing and launch support
Best for

Service businesses and agencies with repeatable work that spreadsheets, inboxes, or disconnected tools no longer handle well.

Does not include

Large enterprise migrations, third-party subscription fees, or features outside the agreed scope.

Scope a Business System

Lead Engine Pro

From $3,000 CAD, scopedLead Engine + follow-up recovery

A built-to-order Lead Engine with follow-up recovery automation, a weekly missed-lead report, and a monthly conversion report, available as a scoped build rather than a running managed service.

Outcome: Make sure qualified inquiries are acknowledged, followed up, and accounted for.

What fits this package
Includes
  • The Lead Engine
  • Follow-up recovery automation, built to order
  • Weekly missed-lead report, built to order
  • Monthly conversion report, built to order
  • Testing and launch support
Best for

Businesses already getting enough inquiries to benefit from faster, more reliable follow-up.

Does not include

CRM migration, ad management, or lead-volume guarantees.

Discuss Lead Engine Pro

Online Stores (Shopify)

From $1,200 CAD, quotedsetup + recommended care plan

For businesses that need a structured online store to sell products through Shopify or another ecommerce platform.

Outcome: Create a real storefront that organizes products clearly and gives customers a proper buying path.

What fits this package
Includes
  • Shopify or ecommerce storefront setup
  • Product collection structure
  • Homepage/storefront layout
  • Product page setup guidance
  • Ecommerce SEO structure + product/collection schema
  • Navigation and collection organization
  • Mobile-friendly shopping experience
  • Launch support
Best for

Businesses selling physical or digital products online.

Does not include

Large product uploads, custom apps, advanced inventory systems, paid ads, supplier setup, or ongoing product management unless quoted separately.

Discuss an Online Store
What the monthly care plan actually covers

Monthly plans from $49 — conversion care from $129/month.

  • Updates & monitoringSoftware updates, security patches, backups, and uptime monitoring — problems get caught before your customers see them.
  • Small content changesNew prices, photos, seasonal hours, a staff change — handled within days, not billed as a project.
  • Hosting & technical supportDomain, hosting, and email questions land with one person who already knows your setup.
  • Ongoing improvementsA regular check on speed, search visibility, and conversion, with small fixes applied as part of the plan.

Care is $49/month for updates, monitoring, and backups. Conversion Care is $129/month for form monitoring, small improvements, and a monthly report. System Management for Lead Engine plans is $199–$349/month.

05 · Free Audit

Book a free 20-minute review — website or workflow

A short, practical working session — not a sales pitch. Two paths: a Website & Lead-Path Review if visitors aren't converting, or a Workflow & Internal-Tools Review if manual admin and spreadsheets are the bottleneck. Either way you leave knowing what to fix first, whether or not you ever hire me.

Who it's for

Business owners who already have a website, a social page, or a manual process — and suspect it's costing them customers or hours, but aren't sure what to fix first.

What you'll get
  • Your single biggest digital bottleneck, named clearly
  • Three practical improvement opportunities you can act on
  • A straight recommendation: repair the site, add a guided quote system, improve follow-up, or leave it alone for now
  • A clear explanation of the possible next steps and rough cost
What to bring

Your website or social page link (if you have one) and a sentence or two about the part of your business that feels slow, manual, or leaky. That's enough.

06 · How working together works

Ground rules before you hire anyone

How ownership, data, AI, and costs actually work — so there are no surprises once a project starts. (Pricing and logistics questions are in the FAQ below.)

  • You own everythingThe finished website, code, content, and accounts are yours. If we ever part ways, you keep what you paid for.
  • Works with your existing siteI can improve what you already have or rebuild from scratch — the audit tells us which is actually worth it.
  • After launch, you're not on your ownAn optional care plan keeps things updated, monitored, and improving. Recommended, not required — you stay in control.
  • Not every automation needs AIMost useful automations are simple, reliable rules. AI is used only where it genuinely earns its place, and any automation can be modified or switched off.
  • Changes and costs are transparentScope and timeline are agreed in writing before work starts. New requests are quoted separately, and third-party costs (hosting, domains, apps) are disclosed before you commit.
  • Your data stays yoursBusiness data is only used for the agreed project. Third-party services are named up front, access follows least-privilege, and a human stays in the loop on decisions that matter.

More questions — pricing, location, Shopify, redesigns →

07 · Common Questions

What businesses ask before starting a project

Straight answers to the questions that come up most often — no sales pressure, no jargon.

What does Wilde Digital build for home-service businesses?

Wilde Digital by Zack Wilde builds quote and estimate systems, lead-capture websites, conversion workflows, and internal operational tools for home-service businesses across Canada and the US.

What internal tools does Wilde Digital build?

Wilde Digital builds focused tools for quote intake, lead routing, follow-up, reporting, referral tracking, and other recurring operational workflows. Each build begins with the business's actual process rather than a generic software package.

Do you still build websites?

Yes. Conversion-focused websites and redesigns are central to the home-service offer. Ecommerce and broader custom web work remain available as secondary capabilities.

How much do internal tools and lead systems cost?

An AI Visibility & Lead-Path Audit is $299 flat, Website Lead Repair is $950–$1,250 fixed, The Lead Engine is $1,800–$3,000, and Business Systems Builds start at $1,800, scoped per project. Care plans start at $49/month. All prices are in CAD. See the full pricing breakdown.

How much does a small business website cost?

Website Lead Repair is $950–$1,250 CAD fixed. The Lead Engine is $1,800–$3,000 CAD, Lead Engine Pro starts at $3,000 CAD, and Online Stores (Shopify) start at $1,200 CAD, quoted. An AI Visibility & Lead-Path Audit is $299 flat and credited toward any qualifying project. See the full pricing breakdown.

Where are you located — can you work with businesses anywhere?

Wilde Digital is based in Hamilton, Ontario and works remotely with businesses across Canada and the United States. Scoping, build, launch, and support can all happen online.

Can you redesign an existing website?

Yes. Website Lead Repair is a focused website redesign that starts with a free review of your current site — what's working, what's slowing it down, and what's costing you leads. From there you get a fixed quote for the repair scope. Use the contact form and select "Website redesign" to get started.

Can you build a quote request form or lead capture system?

Yes — and it's more than a basic contact form. A quote request system qualifies leads by asking the right questions upfront: service type, property details, timeline, budget. You get structured, actionable inquiries instead of "just checking prices" messages. See one in a real project.

Can you help plan a project if I only have a rough idea?

Absolutely — most projects start that way. The project scoping form walks through your goals, budget, timeline, and what you already have, so the first reply already includes a suggested scope and starting price. You'll have a written spec to approve before any code is written.

What does the monthly care plan include?

Care is $49/month for updates, monitoring, and backups. Conversion Care is $129/month for form monitoring, small improvements, and a monthly report. System Management for Lead Engine plans is $199–$349/month. See the full care plan details.

08 · Start a Project

Tell me what you need — I'll scope the first useful version

The more you fill in, the sharper the answer. A vague idea is fine too. You'll get a straight reply about what it takes to build and what it costs — usually within one business day.

Add project details — sharpens the first reply (optional)

Your details come straight to Wilde Digital to reply to your inquiry — no spam, no reselling, no third-party marketing.