← All work Case Study · Lead Generation

Luxury Solutions — turning local searches into booked quotes

Luxury Solutions is an exterior cleaning company serving Hamilton and six surrounding cities. The site exists to do one thing: convert a homeowner searching "pressure washing burlington" into a quote request — and to rank for that search in the first place.

How it works

Visitor Service page Quote request Email lead Follow-up

Every local search is routed toward one action: a booked quote. Prerendered service-and-city pages win the search; the multi-step quote flow converts it and lands the lead in the inbox.

Luxury Solutions homepage: black-and-gold branding, 'Premium Window Cleaning & Exterior Services' headline, trust badges, Get Free Quote and Call Now buttons, and a persistent Free Quote tab — Homepage — every element points at the quote.

Luxury Solutions pressure washing service page: what's included list, transparent pricing table from $85 to $375, FAQ section, and service-area links — Service pages — scope, transparent pricing, FAQs, area links.

Lead generation

Persistent Get Quote CTA plus a sticky free-quote tab
Click-to-call with the number visible in the header
Multi-step quote workflow that captures service + property details
Trust badges: licensed & insured, satisfaction guaranteed, free quotes

Local SEO

Dedicated landing pages for service-and-city searches (gutter-cleaning-ancaster, pressure-washing-burlington…)
Pages prerendered to static HTML so crawlers see full content
Sitemap, robots, structured data, Google Business Profile checklist
Automated SEO verification script run before each deploy

Conversion strategy

Transparent pricing tables ($85–$375 by job size) qualify leads before they call, FAQs handle objections like "will pressure washing damage my siding?", and before/after photos prove the work. The quote path is never more than one click away from any scroll position.

Technical implementation

React/JSX components compiled to static pages with esbuild
Custom build pipeline: build-pages, apply-prerender, verify-seo
Image optimization script for before/after galleries
Netlify deploy with redirects and custom 404

Roadmap

Seasonal service pages (Christmas light installation is live)
Review-collection automation post-job
Quote-to-CRM pipeline like the live example on this page

What this demonstrates

Local lead generation done as engineering: a conversion strategy where every element earns its place, programmatic local SEO at scale, and a custom build pipeline that keeps a React codebase fully crawlable.