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Kakebo Shop — a live collectibles storefront

Kakebo is a live Shopify store selling anime, tokusatsu, and Japanese collectibles — a growing Shopify catalog organized into franchise-based collections, with weekly figure drops, a mystery-box program, and a drop-list email funnel. The work spans theme code, catalog architecture, SEO, and merchandising strategy.

How it works

Collections Product pages SEO content Storefront Checkout

A growing catalog organized so customers and Google both find it. Smart-collection rules (tag + title logic) file new inventory automatically, so the catalog scales without manual sorting.

Kakebo Figures collection page: 46 items with SEO intro copy, best-selling sort, prices and stock status — Collection pages — SEO copy plus clean product grids.

Kakebo product page for an Ultraman chibi PVC figure: option selector, what-you-are-choosing guidance, spec bullets, and trust badges — Product pages — option guidance, specs, and trust signals.

Collection strategy

Collectors shop by franchise, not by product type — so navigation leads with Dragon Ball, Naruto, One Piece, Kamen Rider, Super Sentai, Ultraman, and Godzilla & Kaiju. Smart collections combine tag and title rules so new inventory files itself; no manual sorting as the catalog grows.

SEO structure

Meta titles and descriptions for franchise-based collections
Product clarity pass: what's included, brand, dimensions, packaging, returns
Normalized productType and vendor fields
Published blog content for long-tail search

Customer experience

"New figure drops every Friday" cadence banner
Mystery-box program for discovery shoppers
Sale badges on cards and product pages for tagged items
WELCOME10 first-order discount + drop-list email capture
Option guidance on multi-variant figures to cut support email

Technical implementation

Shopify Liquid theme: layout, sections, snippets, locales
Admin GraphQL automation for bulk product/SEO operations
Smart collection rule design (tag OR title-contains logic)
ShopifyQL analytics queries for merchandising decisions

Roadmap

Tag-driven New Arrivals once featured stock is curated
Email automation flows beyond the welcome series
Franchise landing content for non-brand search

What this demonstrates

Ecommerce as a system: catalog architecture that scales without manual upkeep, Shopify automation through the Admin API instead of clicking, and SEO + merchandising decisions grounded in how the store's customers actually shop.