Website ROI Calculator
See what a weak website is costing you.
Most small-business owners feel their website could do more — but never put a number on it. Enter a few details below and get an instant, conservative estimate of the revenue you may be leaving on the table every month, plus an opportunity score. No sign-up to see your result.
It quantifies the problem — the free review is where we find the specific fixes.
Your numbers in, lost revenue out
Conservative small-business benchmarks, applied to the numbers you enter. Adjust the close rate and target rate to match your reality — the assumptions are all shown.
An opportunity score, a monthly lost-revenue range, and the assumptions behind it — calculated in your browser. Nothing is sent anywhere until you ask for the breakdown by email.
Transparent, conservative, and yours to adjust
No black box. Here's exactly what the calculator does with your numbers.
Find the gap
A strong small-business site typically turns 2%–5% of visitors into inquiries. The calculator compares that target to the inquiries you get now (or estimates them from your site quality).
Value the gap
It multiplies the missed inquiries by your close rate and your average customer value to estimate the revenue range — shown as a range, never false precision.
Score the opportunity
The opportunity score reflects how much of your achievable potential is being missed. A modern site already converting well scores low — that's the point.
A number is useful. A plan is better.
The calculator sizes the opportunity. The free website review is where a real person looks at your site and points out the 2–3 highest-impact fixes — no pressure, no obligation.