Buyer's Guide · Updated July 2026
How much does a small business website cost in Canada?
The honest answer is "it depends on what the site has to do" — but that's not useful when you're budgeting. Here are the real ranges in 2026, what actually moves the price, and how to decide what's worth paying for.
Typical 2026 price ranges in Canada
$0–$60/month + your time
Wix, Squarespace, Shopify's basic themes. The subscription is cheap; the real cost is your evenings. Fine for a placeholder — the trade-off is that nobody is designing it to produce inquiries, and you're the one maintaining it.
Roughly $500–$5,000
The widest range, because "website" means anything from a one-page brochure to a store. Most well-scoped small business sites from an experienced independent land in the low thousands — with direct access to the person doing the work.
Roughly $5,000–$30,000+
You're paying for a team: strategy meetings, account managers, design revisions by committee. Sometimes worth it for larger organizations. For most small businesses, a large share of the fee is overhead, not output.
Cost follows what the site has to do, not how it looks
- Number of real pagesA 4-page site and a 15-page site are different projects. More pages only cost more when each page has a distinct job.
- Quote and booking workflowsA multi-step quote form that qualifies leads and routes them to you is a system, not a widget. It's also usually the piece that pays for the site.
- Selling onlineEcommerce adds catalog structure, checkout flow, tax and shipping setup. Budget more than for a service site.
- Dashboards and automationInternal tools, reporting, CRM-style workflows — priced like the small software projects they are.
- Content readinessIf your services, prices, and photos are ready, builds go faster. If everything needs to be written from scratch, that's real work someone does.
- Who maintains itUpdates, security patches, small changes. Either you do it, or a care plan covers it — factor it into year-one cost either way.
What we actually charge
Since this article is about cost, here are Wilde Digital's real prices rather than a "contact us for a quote" dodge. All CAD, fixed written quote before any work starts:
- Business Website — from $650–$950 setup. 3–6 pages, contact form, mobile-friendly, technical SEO.
- Lead Generation Website — from $950–$1,500 setup. Adds a multi-step quote form, lead capture flow, and inquiry routing.
- Ecommerce Store Setup — from $1,200–$2,000+ setup. Shopify or comparable storefront, catalog structure, buying path.
- Business Systems — from $1,800+ setup. Dashboards, CRM-style workflows, automation.
- Care plans — from $49/month after launch: updates, monitoring, small content changes, technical support.
Full pricing breakdown, including what each package does and doesn't include →
Ongoing costs beyond the build
- Domain: usually $15–$25/year for a .ca or .com.
- Hosting: anywhere from effectively free (static sites on modern hosts) to $30+/month for heavier platforms. Shopify runs on its own monthly plan.
- Business email: typically $6–$10 per user per month if you want name@yourbusiness.ca.
- Maintenance: the cost that surprises people. A site nobody maintains slowly breaks — forms fail silently, software ages, content goes stale. Budget your own time or a care plan.
Budget by outcome, not by feature list
The useful question isn't "what does a website cost?" — it's "what is this website supposed to produce?" If you just need to exist online credibly, spend less. If the site's job is to generate inquiries and quote requests, the quote workflow is the whole point — a cheaper site without one usually costs more in lost leads than it saves in build fees. If you're selling online, the store's structure decides whether people can actually buy. Match the spend to the outcome, and get the scope in writing before anyone starts.